Search Marketing Drives $10 Billion Internet Ad Revenues in Q1, Q2 2007
Search marketing dominated the lastest IAB Internet Advertising Revenue Report, which covered the second quarter and the first six months of 2007.
Internet advertising revenues for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. 41% of that ad revenue, or $4.1 Billion, was attributed to paid search marketing (leaving out SEO and link buying).
www.searchenginejournal.com
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